Brand Assets
Logo formats, colors,
and files we need from you
Before your project kicks off, the Skaly team needs your brand assets. This page explains which file formats we accept, which we do not, and why it matters — so your website looks sharp on every screen.
Why SVG and PDF — not JPEG
Your logo is a vector or a raster. The difference determines how it looks everywhere it appears.
Vector files (SVG, PDF, AI, EPS) store your logo as mathematical paths — not pixels. This means the file contains instructions like "draw a circle here, fill it with this color" rather than a fixed grid of colored dots. The result: your logo can be displayed at 10px or 10,000px with identical quality.
Raster files (JPG, PNG, GIF) store your logo as a fixed grid of pixels. Enlarge them beyond their original resolution and you see pixelation. Reduce them and you lose detail. Place a JPEG logo on a dark background and you get a white rectangle around it because JPEG does not support transparency.
| Scenario | Raster (JPG/PNG) | Vector (SVG/PDF) |
|---|---|---|
| Website header (desktop) | Blurry on retina/HiDPI screens | Crisp at any resolution |
| Website favicon (16×16 px) | Needs manual creation, often poor quality | Auto-generated at any size from one source file |
| PDF contracts | Pixelated when printed | Perfect at any print resolution |
| OG image / social preview | May show artifacts around edges | Clean on any background color |
| Resize from 50px to 500px | Quality degrades severely | No quality loss, ever |
Accepted formats
The ideal format. Scales infinitely without any quality loss. Perfect for websites, retina screens, PDF exports, and favicon generation. File size is tiny.
When saved as a vector PDF (not a scanned image), this is equivalent to SVG. Most designers export to PDF by default. Always preferred over raster formats.
Native vector format from Adobe Illustrator. Contains all original paths and layers. Accepted and converted during onboarding.
Legacy vector format still widely used in printing. Fully accepted. We convert to SVG during onboarding.
Accepted only if minimum 1000px wide and on a transparent background. PNG logos can be used for web but cannot scale for print or high-DPI screens without visible pixelation.
Not accepted for logos. JPEG has lossy compression and no transparency support. A JPEG logo placed on any colored background shows a white rectangle artifact. Cannot be resized without quality loss.
Not accepted. Screenshots are low-resolution raster images with no transparency and compression artifacts. They will look blurry on every screen. If this is all you have, contact us — we can help you get a proper file from your designer.
Full brand kit checklist
Everything that helps us build your website faster and closer to your identity.
Logo (SVG or PDF)
RequiredFull-color version + black/white version if available. We use this everywhere: website header, footer, favicon, PDF contracts, email templates.
Brand colors (hex codes)
Primary color, secondary color, and any accent colors. Hex format preferred (#E63946). If you only have Pantone or CMYK references, send those — we convert.
Typography (font names)
If your brand uses specific fonts, share the names. If you do not have brand fonts, the Skaly design team selects a type system that matches your identity.
Photos of your business
Real photos of your storefront, team, vehicles, or services. Minimum 1200px wide. Send as many as possible — more options = better page.
Brand guidelines document
If you have an existing brand guide or style guide, share it as a PDF. We will follow all specifications. If not, we create your colors chart and branding chart as part of every plan.
What if I do not have brand assets yet?
No logo? We can create a clean text-based wordmark from your business name as part of the branding chart — included in every plan. For a full logo design (icon + wordmark), we can connect you with a designer. Timeline extends accordingly.
No colors? Our design team builds a complete colors chart from your industry, target market, and personality brief. You receive a full brand palette as a deliverable.
No photos? We have access to high-quality, commercially licensed stock photo libraries. Your pages will look sharp regardless — and you can replace stock photos with real ones anytime after launch.
All brand assets you provide are stored securely and used exclusively to build your project. Skaly does not share or resell client assets. After delivery, your design files are available in your dashboard under the File Library module.