SEO Knowledge Base
SEO — Complete
Strategy Guide
Everything you need to understand SEO at the strategic level: what each approach does, why it matters for your business, and how Skaly implements it. Organized from foundational to advanced.
Local SEO
Rank in your city and neighborhood. The map pack, GBP optimization, and the three local ranking factors.
Backlink Strategy
How inbound links build domain authority. Quality vs. quantity and the Skaly network advantage.
Internal Linking
Content siloing, hub-and-spoke architecture, anchor text, and how internal links distribute authority.
SEO Quick Wins
High-impact optimizations that produce measurable results in days or weeks, not months.
Long-Tail Keywords
Why specific, low-competition queries win over broad keywords. Real examples from local markets.
AI & LLMs Optimization
Get cited in ChatGPT, Perplexity, and Google AI Overviews. What AI search looks for.
JSON-LD & Schema.org
Structured data that enables rich results, AI citations, and accurate business information in search.
GEO — Generative Engine Optimization
Full AI search strategy: llms.txt, passage-level citability, entity signals, and E-E-A-T.
Google Analytics & GSC
GA4 and Search Console metrics explained. What to track, what to improve, and a monthly review habit.
SEO vs. Paid Ads
The ROI comparison. Why organic search delivers compounding returns that paid advertising cannot.