SEO Strategy
Google Search Console
You cannot improve what you do not measure. Google Search Console tracks how Google crawls, indexes, and ranks your pages — which queries trigger your pages, impressions, clicks, and technical errors. Skaly sets this up and connects it from day one as part of every plan.
Key GSC metrics for your SEO
Impressions
How many times your pages appeared in a Google search result — even if the user did not click. High impressions with low clicks indicate your meta title or description needs improvement.
Clicks
How many times users clicked your search result and visited your site. This is your organic search traffic, tracked directly by Google.
Average position
Your average rank in Google search results for a given query. Position 1–3 gets the majority of clicks. Moving from position 8 to position 4 can double your traffic.
CTR (Click-Through Rate)
Clicks divided by impressions. If your page has 1,000 impressions and 50 clicks, your CTR is 5%. Average CTR for position 1 is around 25–30%. Improving meta titles and descriptions improves CTR.
Core Web Vitals
Google's page experience metrics: LCP (loading speed), INP (interactivity), and CLS (visual stability). Failing these hurts ranking. Skaly optimizes all three from build.
How Skaly connects it from day one
Google Search Console verified and sitemap submitted — Google starts indexing your pages faster
Core Web Vitals monitoring configured — real-user performance data collected from day one
Search performance summarized in your Skaly dashboard in plain language — no GSC expertise required
A simple monthly review habit
Once a month, 15 minutes, check these two things: