SEO Strategy
Internal Linking
& Netlinking
Internal links are the connections between pages within your own website. They tell Google what your most important pages are, how topics relate to each other, and where to distribute ranking authority. A well-structured internal link strategy can rank pages that have zero external backlinks.
How internal links work
When Google crawls your website, it follows links. The more internal links point to a page, the more important Google considers it. This transfer of authority is sometimes called “link equity” or “link juice” — a concept that describes how authority flows from page to page through links.
A homepage typically has the highest authority because everything links to it. A service page linked from the homepage inherits some of that authority. A blog post linked from a service page inherits a portion of the service page's authority — and so on.
Content siloing
What is a silo?
A content silo groups related pages together — topically and through internal links — so Google understands that your website has deep expertise on a subject. A vehicle rental business might have a silo for "Scooter Rentals" containing the main service page, pricing page, FAQ page, and blog posts about routes and tips.
Why silos rank better
When pages within a topic cluster all link to each other and to a main "hub" page, Google consolidates topical authority onto that hub. A single authoritative page on "scooter rental Cebu" that is supported by 8 related pages will almost always outrank a single page with no internal support.
Hub and spoke model
The pillar page (hub) is a comprehensive guide on the main topic. The spoke pages are detailed sub-articles on specific aspects. All spokes link back to the hub. The hub links to all spokes. This creates a strong, crawlable topic cluster that Google can attribute authority to systematically.
How Skaly implements internal linking
Every service page links to related service pages and relevant blog posts
All blog posts link back to the primary service page they support
Breadcrumb navigation on every page (also a structured data signal)
Footer links to all main service categories for site-wide authority distribution
Homepage highlights and links to the top-priority service and location pages
No orphan pages — every page is reachable from at least two internal links
Anchor text matters
The clickable text of a link (anchor text) tells Google what the destination page is about. “Click here” is a wasted anchor. “Scooter rental Cebu” is a strong anchor — it reinforces what the destination page ranks for.
"Click here""Scooter rental Cebu""Read more""How to choose a scooter rental in Cebu""Our services""Vehicle rental services"