SEO Strategy
JSON-LD & Schema.org
Structured Data
Structured data is code that tells Google and AI systems exactly what your content means — not just what it says. JSON-LD is the format. Schema.org is the vocabulary. Together, they enable rich results in search, AI citations, and better understanding of your business.
What is structured data?
Google can read your page text, but it sometimes needs help understanding context. The sentence “We are open from 8am to 6pm” is human-readable — but without structured data, Google must guess whether those are business hours, event times, or something else.
JSON-LD adds a machine-readable layer. A LocalBusiness schema explicitly declares: this is a business named X, located at Y, open at these hours, with this phone number. Google reads this without inference — and can display your business details accurately in search results, AI answers, and map results.
What JSON-LD looks like
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "KJM Motors Scooter Rental",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 IT Park",
"addressLocality": "Cebu City",
"addressRegion": "Central Visayas",
"addressCountry": "PH"
},
"telephone": "+63-912-345-6789",
"openingHours": ["Mo-Su 08:00-18:00"],
"priceRange": "₱₱",
"url": "https://kjmmotors.com"
}This code lives in a <script type="application/ld+json"> tag — invisible to users, read by Google and AI crawlers.
Schemas Skaly implements for every client
LocalBusinessDefines your business name, address, phone, opening hours, geographic coordinates, and business type. This is the primary schema for any business with a physical location or service area.
WebSiteTells Google the name of your website and enables the SearchAction property — allowing your site to appear in Google's sitelinks search box.
BreadcrumbListMarks up the navigation path on each page. Enables breadcrumb display in search results — increasing click-through rate by showing users where a page sits within your site structure.
FAQPageMarks up question-and-answer pairs. Pages with FAQ schema can earn rich results in Google — expanding the search listing with questions and answers directly in the SERP, without requiring a higher ranking.
ServiceDescribes each service you offer: name, description, price range, and area served. Helps Google match your pages to service-intent searches accurately.
Review / AggregateRatingIf you collect and display reviews on your website, this schema marks them up so Google can display star ratings directly in search results — significantly increasing click-through rates.
Article / BlogPostingApplied to blog and editorial content. Signals to Google that this is original, date-stamped content — eligible for inclusion in news carousels and AI-generated summaries.
Rich results in search
Structured data enables rich results — enhanced search listings that display additional information directly in Google. These take more space in the results, stand out visually, and significantly increase click-through rates.